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Hojicha

4.5
Rated 4.5 out of 5 stars
11 Reviews
The smoothest way from black tea to Japanese green tea? This is the one. Hojicha is made from roasted green tea leaves, ground into a fine powder. Warm, toasted and naturally sweet, with none of the grassy notes you might expect. Perfect whisked and poured over milk - it makes a deliciously smooth and easy drinking tea latte.
Nutty, toasty, naturally sweet.
Produced in Shizuoka, Japan by a single producer.
How Much Matcha?
$30.00
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How To Prep

How to Brew

2g Scoop
80° Boiling Water
2 Minutes
Getting your hojicha paste right is the foundation of any drink you might make, hot or cold. Start with 2g of hojicha (which you might increase to 3g if you want to enhance those roasted notes) and slowly whisk in around 80ml of water. The key here is to whisk widely and gently for about a minute, until you get a smooth, silken bubble foam on top.

Brewing Tip

Note with care that water temperature; boiling water is truly the enemy of any green tea, even when it's roasted. If you want your hojicha stronger, just use a touch more of it, rather than using hot water, and if you notice separation as you drink your latte, just give it a stir.
Ingredients

Ingredients

Shizuoka Hojicha

Origins

Think of it as the black tea drinker's way into this whole new world of tea lattes. Where matcha is grassy and vegetal, hojicha is rounder and warmer, closer to the kind of thing you'd already reach for. It works well with milk, hot or iced, and it takes flavour beautifully if you want to add it - vanilla, cinnamon, and salted caramel are great places to start, but richer sugars like heather honey or maple syrup are also excellent.
Fig. 1

The big Question

Milk
None

Strength

Strong
Light

Colour

Strong
Light

Make your hojicha base

Add 2g of matcha to your bowl & whisk really well, using 80ml of cooler-than-boiling water to keep any bitterness to a minimum.

Milk first or last?

You've got two choices here. The easiest is if you've got a steaming jug, you can mix the matcha into the milk and steam together. This results in a perfectly combined latte. But if you're looking for the two toned serve, then add your hojicha at the end, on top of your steamed milk and you'll get some swirling, mixing going on - this is really effective when making iced drinks especially.

Jazz it up

Looking to emphasise the natural, roasted sweetness? Go for richer sugars, such as honey or maple syrup. If you're making an iced drink and want a top tier tastebud challenge, we thoroughly recommend a sweetened tahini - both mixed into the drink, and as an artful smear.

Job well done

Now there's just time to enjoy. A note on hojicha - it tends to separate more than matcha (especially if you've not steamted them together), so prepare to give the drink a bit of a stir about halfway through. A light dust of allspice is also a very welcome autumnal addition, for when the time comes. Cheers.

Brewed in 70,000 Kitchens

4.5
Rated 4.5 out of 5 stars
Based on 11 reviews
How are you brewing?Rated 0.6 on a scale of minus 2 to 2
11 reviews
  • MS
    Mrs S. A.
    Verified Buyer
    I do not recommend this product
    Let's talk taste buds. What's this tickling? Strong on all fronts
    Best bits about making real iced tea I can make it just how I like it
    Rated 1 out of 5 stars
    22 hours ago
    Distinctive flavour profile

    I love matcha but thought I'd try something different and it really is completely different - which was surprisedly. It tastes nothing I'm familiar with at all - it's not like english tea nor matcha. It has a very strong earthy taste more so than I think the taste guidance chart suggests. It does have a nutty profile but the overwhelming taste is earthy and roasty which would be appealing for someone who likes this profile.

    How are you brewing?Rated 2.0 on a scale of minus 2 to 2
    Brew Tea Company
    26 seconds ago

    We really appreciated chatting with you about this one last week 😊 Thanks so much for all your comments. Hojicha definitely has its own distinctive character, with those deeper earthy, nutty and roasted notes. Hopefully the Matcha we swapped it for is much more your cup of tea!
    Cheers,
    Giuliana

  • JS
    Jack S.
    Verified Buyer
    I recommend this product
    Let's talk taste buds. What's this tickling? The sweeter the better, Strong on all fronts
    Best bits about making real iced tea The rolled leaves make it smoother
    Rated 5 out of 5 stars
    2 weeks ago
    Cosy brew!

    Had Hojicha in teabag form before, but this powdered version is a game changer. Such a delicious flavour from the slowly roasted tea, makes for a proper cosy brew!

    How are you brewing?Rated 2.0 on a scale of minus 2 to 2
    Brew Tea Company
    2 weeks ago

    Thank you for the feedback Jack.

    This is a high quality grade so we're happy to hear you noticed the difference.

  • ND
    Nicolo D.
    Verified Buyer
    I recommend this product
    Let's talk taste buds. What's this tickling? Light & refreshing
    Best bits about making real iced tea I can make it just how I like it
    Rated 5 out of 5 stars
    2 weeks ago
    Lovely as an iced latte

    I was struggling to find Hojicha powder from a UK-based business and I'm glad that I can finally source my Hojicha through Brew Tea Co. I am a big fan of iced Hojicha lattes - once you have the recipe down, it's simple and quick to prepare and has a lovely sweet and nutty flavour. You don't even need any sweeteners if you accompany it with Dairy or Oat milk. Because Hojicha powder has much less than caffeine than Matcha powder, I like to prepare Hojicha lattes in the evening. If you're looking to try something new, even if you're not a fan of Matcha, I'd definitely recommend trying Hojicha.

    How are you brewing?Rated -2.0 on a scale of minus 2 to 2
    Brew Tea Company
    2 weeks ago

    This might just convince a few Matcha drinkers to switch teams! 😊 Sweet, nutty and made for an iced latte: we love that Hojicha has earned a spot in your evening routine too.
    Cheers,
    Giuliana

  • LC
    Lucy C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Delicious

    Recreated a drink I had at cafe Jikoni and drank it iced with saffron and honey infused milk. It was lovely!

    How are you brewing?Rated 0.0 on a scale of minus 2 to 2
    Brew Tea Company
    1 month ago

    Love to hear the Hojicha has been going down a treat Lucy! That sounds delicious - I think I have to give this one a go myself :)

    Happy brewing
    Mariam

  • TM
    Terry M.
    Verified Buyer
    I recommend this product
    Let's talk taste buds. What's this tickling? Strong on all fronts
    Best bits about making real iced tea I can make it just how I like it
    Rated 5 out of 5 stars
    1 month ago
    Hojicha

    I’ve struggled to get into Matcha so this was a welcome option. A malty tea perfect to drink and a stepping stone to matcha

    How are you brewing?Rated 2.0 on a scale of minus 2 to 2
    Brew Tea Company
    1 month ago

    That is brilliant to hear, Terry! We are so glad our Hojicha has been the perfect introduction for you in your Matcha journey :)

    Happy brewing
    Mariam