Sainsbury’s, one of our awesome stockists, recently launched their “fairly traded” tea, moving away from the Fair Trade certification they used to have. Cadbury chocolate have made a similar move, but this doesn’t mean either company has suddenly grown fangs and a receding hairline - the truth is, there are other ways of doing things properly.
“OUR TEA IS NOT FAIR-TRADE…”
Some folks might run a country mile before we finished that sentence, but really, there’s no need to sprint. Our tea isn’t Fairtrade, but it is fairly traded.
What’s the difference? It’s all in a name. Our ways of keeping our ethics in check are through our membership of the Ethical Tea Partnership, being a certified B Corp and having our core blends certified by the Rainforest Alliance.
Whilst Fair Trade only applies to the physical product in question, two out of three of our accreditations look at the wider business practices. B Corp focuses on the four areas, governance, community, workers and environment, being a member of the Ethical Tea Partnership means that we only source from tea farms with good working practices, and the Rainforest Alliance provides assurance that certified blends are sourced with ethics as a top priority.
GET AWESOMELY ETHICAL TEA, RIGHT THIS WAY.